Today, running a business can be done anywhere on earth and even from your phone. Despite the drastic improvement in mobile technology, most businesses and organizations today still depend on laptop and desktop computers for their day to day tasks. Even though a smartphone is a powerful tool, not all marketers realize that the phone […]

Experts predict that by the year 2025, the A2P market will be worth a massive $60.55 billion. However, lots of marketers are not investing enough in this technology. Big companies and big brands are spending a big chunk of their budgets on search engine optimization, e-mail automation, and other old-school marketing methods. This only shows […]

Advertising, sales promotion, and personal selling are some of the essential marketing approaches that are mostly used by most businesses. These methods are already tested and proven; however, they also have their limitations, primarily because of the business world’s changes over the past decade. Two of the most significant changes are the costs of communication […]

Over the past 25 years in the business, SMS has endured the test of time. But it asks for the question – ‘where to next for the most popular messaging platform in the world?’ Recently, SMS has played against instant messaging services like Facebook Messenger, WeChat, and WhatsApp. Nevertheless, the widespread SMS accessibility, as well […]

You’ve and your customers have been trained for years to give you their email addresses when they visit your website. It’s time to step up your game and get their mobile phone number. Getting your customer’s phone number gives you the opportunity to boost sales and develop brand awareness so let’s talk about how to […]

Usually, it is not easy to manage external and internal communication. It could be time-consuming and confusing to juggle various conversations from customers to employees, even to potential leads. One solution to these difficulties might be an SMS gateway through a communications channel that is direct, reliable, and universal. Through a computer, an SMS gateway […]

SMS Marketing has prevailed as one of the most affordable and efficient marketing methods. However, a lot of businesses and brands still don’t fully understand what SMS marketing is, most are still hesitant. SMS, or short message service marketing, is the process of sending transactional, promotional, and other marketing-related messages to customers through SMS to […]

Sending international text messages can be very expensive. If you are not careful, they can lead to an astronomical increase in your bills. It’s a good thing that there are plenty of international texting apps and websites that offer services for free. This means you can still keep in touch with your family and friend […]