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Mobile marketing agencies are capitalizing off four hot trends in text message branding today, according to Mobile Marketer. Social Media Integration “There is really a great synergy between mobile and social and great benefits to be had by doing these two things together,” says Lisa Abramson, director of marketing at a New York ad agency. Their […]
AvidMobile understands this is the year for the mobile marketing platform and we’re here to help! Call 1-877-511-MOBI. Since the cell phone’s inception, people have been predicting that the mobile marketing platform would take off as the dominant form of advertising. Yet, it’s clear that we have never been closer for this medium to take off […]
When you first start thinking about developing your mobile marketing strategies, get one thing straight: mobile is unique. You can’t approach your campaigns the same way you might approach, say, a TV ad or social media, for instance. You certainly don’t want your mobile website to look like a watered-down version of the original; it […]
From time to time, we like to profile businesses and people who really seem to “get” the essence of what mobile marketing SMS is all about. One of those people is Walter Robb, co-CEO of Whole Foods. He said that the company’s vision was to “be wherever the consumer is” and inspire people to live […]
As you may have heard, text message marketing is extremely popular in Europe and Asia, but is just starting to pick up speed here in North America. Given that millions of people worldwide use text messages on a daily basis, it’s not rocket science to say that an enormous marketing opportunity exists here. You might […]
SMS white-label service is one of the hottest trends in mobile marketing today. Essentially, a company (like AvidMobile) creates a software system that businesses and marketers can use to create and deliver text message marketing campaigns to consumers. Since the software is offered as “white-label,” these re-sellers may offer text marketing services to their clients under their […]
The franchise mobile marketer puts him or herself in an excellent position to reap big rewards in 2012. Looking back, Pizza Hut was arguably one of the first franchises to harness the power of mobile marketing to reach their consumers. They launched a mobile website back in 2007 and launched apps for iPads and Androids in […]
Here at AvidMobile, we’re always on the look out for innovative ways that marketers for top companies are using short code services to drive sales and “wow” consumers. The holiday season is a great time to offer your clients short code services that will make their Christmas promotions much more effective. As you know, mobile reaches […]
Bulk SMS providers are the way of the future. Long gone are the days where a newspaper ad or a local billboard can reach far and wide enough to bring massive traffic to our stores. Our modern worlds have become more personal and insular. If marketing messages want to find us, they’re going to have to come […]
One might think that short code companies would be worried about other forms of mobile advertising like apps and barcodes. Is there room among mobile marketer strategies for the “archaic” text message? Short code companies say “YES,” rather enthusiastically, because the average consumer still loves a good text message. Despite the use of the Skype app […]