How Your Mobile Marketing Business Is Like Queen Elizabeth

This weekend as we watched the Queen’s Diamond Jubilee, we couldn’t help but think that a mobile marketing business is a lot like Queen Elizabeth. Her 60-year rule of 16 sovereign states is nothing short of magnificent — and we feel that SMS marketing is poised for a legacy just as rich and enduring!

Why Is A Mobile Marketing Business Such A Hot Commodity?

The world of mobile marketing is just starting to really flourish. With the rapid expansion of smartphones and unlimited text plans, more consumers are comfortable using their phones to surf the web and communicate with brands they like. Every business can benefit from quick one-on-one contact in real-time. Rather than having telemarketers call and hassle their customers, businesses can send a text and allow prospects to answer at their leisure. There’s no sense in fretting about whether prospects will read your messages, as SinglePoint repots that 98 percent of all texts are read by the recipient and 90 percent are read within three minutes of receipt.

How Are Businesses Using Text?

The most obvious way companies use text marketing is to send out announcements for special flash sales, share tailored coupons and run contests. Yet, MemeBurn suggests that mobile marketing goes much farther, acting as “a funnel, in which marketers start with text interaction, optimizing their messages to drive traffic by including a link to rich media, video, or other personalized marketing materials.” Companies are developing mobile-friendly sites packed with media and actionable forms that transforms a simple text message into a treasure trove of useful information.

What Does The Future of SMS Marketing Look Like?

Informa Telecoms & Media predicts that text will generate more than $722 billion between 2011 and 2016.

The company’s research also indicates:

Total global SMS revenues will increase by 3 percent over the next 5 years.
Western Europe is expected to yield the highest revenue from 2011 to 2016, adding up to $174.1 billion.
The Asia-Pacific region is growing their mobile marketing industry in leaps and bounds as well.
SMS traffic is expected to more than double, totaling 9.4 trillion messages, by 2016.

How To Get Started In The Mobile Marketing Industry…

AvidMobile is a leader in offering white-label mobile marketing technology for the use of other marketers and companies. You simply pay us a small fee for the use of our mobile marketing platform and you are allowed to re-brand and market the mobile solutions as your own for your clients. We provide all back-end support and have amassed over 40 hours of tutorials, videos and educational materials to help you create mobile campaigns that will really “wow” your clients!