Cross Channel Marketing Challenges

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Consumers interact with marketing messages via a variety of marketing channels on a daily basis. Marketers have always been experts at combining television, print, and other marketing channels to engage their target audience. Today’s consumers constantly switches back and forth between technologies, and this has created new challenges for marketers when it comes to cross […]

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SMS API Provider Questions

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5 Questions to ask a SMS API Provider A sound mobile marketing plan is in place, and now you’re looking for a SMS API provider to handle your messaging needs. You’ve done your research and recognize what can be accomplished with SMS. With multiple providers out there choosing the right one can be a difficult […]

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Boost Your SMS Marketing Reach

Boost Your SMS Marketing Reach Marketers will agree that mobile marketing is an essential part of the marketing plan. Today brands are utilizing SMS marketing to engage their audience, drive conversions, and increase revenue. Report after report shows that SMS marketing is a powerful tool and cannot be ignored. With open rates of 98% audiences […]

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Bulk SMS Pricing

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Make sure you are getting the best bulk SMS pricing. SMS marketing is an investment, and those investing want to maximize their ROI. One great way to ensure a high ROI is with bulk sms pricing breaks. When it comes to mobile marketing application providers many of them offer similar pricing structures. While some of these providers […]

3 Ways to Succeed with Mobile Marketing

Three Ways to Succeed with Mobile Marketing Businesses of all sizes have stated that they recognize the value of SMS marketing and are taking the steps to integrate these services. Here at AvidMobile, we’ve come to discover that many of these business are not fully utilizing the power of mobile.  Month after month these businesses […]

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Getting Started With Short Code Marketing

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With a low upfront investment and high ROI, it’s easy to see why businesses and individuals are becoming short code marketing resellers. In addition, thousands of businesses are demanding these services as they recognize the significant value of them. Brands want SMS marketing, mobile coupons, and mobile websites as they know these marketing tools engage […]

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Real World Mobile Marketing: Vigil & Thieves

Business if often the last thing on the performer’s mind when it comes to music. It’s not to say that musicians don’t care about their brand and making money. That is everyone’s dream, right? What many don’t realize is that there are so many facets to playing in a band or being an active performance […]

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Provisioning a Dedicated Short Code

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Provisioning a Dedicated Short Code For those of you who are researching short codes and SMS marketing one of the decisions you will have to make is choosing between a dedicated or shared short code. A dedicated short code is a five to six digit code that is provisioned solely for your business. Depending on […]

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Short Codes vs Long Codes – What Should You Choose?

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Short Codes vs Long Codes – What Should You Choose? When it comes to SMS marketing mobile marketers have the option to use short codes or long codes to deliver marketing messages. Both options have distinct advantages and disadvantages. AvidMobile has listed several pros and cons for each. When making a decision it is always […]

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10 Mobile Website Must Haves

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A mobile website is an important part of a business’ mobile marketing strategy. With Google’s recent updates brands that do not have mobile friendly websites are ranking lower on mobile searches. In other words, businesses without mobile websites are missing out on potential customers. Time and time again we see businesses try to create a […]

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