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Mobile coupons continue to astound restaurant owners, CMO’s, and Marketing directors in terms of the Return on Investment (ROI) that they produce. When SMS mobile coupon redemption rates average over 1.5% there is definitely something to cheer about within the industry. As more and more restaurant groups look at various loyalty marketing campaigns, apps, and […]
Have you ever wondered how SMS marketing aids in the salon and cosmetology industry? SMS mobile marketing allows new and current clients to receive reminders regarding their appointment, upcoming sales on styling products, exclusive package deals, and so much more. Our kiosk tool allows walk-in customers to opt-in to a database with their mobile number. […]
Beacons are a hot topic lately and I always like to jump into having a discussion on something hot, never the shy one. The mobile marketing world is a buzz with beacons, similar to the way they have spent the last 5 years talking about LBS SMS. Countless millions of dollars have been invested into […]
A recent survey conducted by Yahoo shows 91% of small businesses currently do not have mobile or responsive website. What on earth are these business owners thinking? Back in January of 2014 for the first time more Americans accessed the internet from their mobile device than from a laptop or desktop computer. Clearly no one […]
The Database Marketing Institute recently came out with a detailed study of the value of a name and mailing address vs. an email. The results were about what anyone would expect; The value of a name and mailing address – $5.60 The value of an email address – $19.36 (The value for any particular business […]
Comparing SMS or Mobile Marketing application providers can be a difficult task. Each application provider specializes in various types of campaigns, services, and offerings. Some SMS providers work with top brands on customized campaigns that include SMS, mobile web, and mobile smartphone apps. Others SMS applications focus on resellers and white label partners to achieve […]
The beauty of mobile is that it really isn’t as hard as everyone makes it out to be. Fundamentally there is one key component. This component is exactly the same as what has been done with email over the years. Build your mobile database as fast as humanly possible, then take that database and communicate […]
When do smart marketers start planning for next year’s Black Friday? Well usually the Saturday following when they look at other companies sales and their own numbers and start to ponder how they can improve for the upcoming year. These marketers are committed to exceeding last year’s sales numbers and grabbing even more market share […]
I’m so Fancy! Ohhh… are you? Preparation in selling mobile marketing campaigns to national or even local business is flat overrated. You don’t need to be Fancy, you need to talk to more people. It is really that simple! I talk with reseller and white label partners of our enterprise level mobile marketing application every […]
Check out the latest mobile marketing vlog post from our CEO, Rob Clifton. The video was shot directly from our headquarters here in Kansas City, Missouri. As Rob gives you a quick tour of our office a few of our employees make an appearance. Can you guess who they are? Most importantly this vlog contains […]