As you may have heard, text message marketing is extremely popular in Europe and Asia, but is just starting to pick up speed here in North America. Given that millions of people worldwide use text messages on a daily basis, it’s not rocket science to say that an enormous marketing opportunity exists here. You might […]

SMS white-label service is one of the hottest trends in mobile marketing today. Essentially, a company (like AvidMobile) creates a software system that businesses and marketers can use to create and deliver text message marketing campaigns to consumers. Since the software is offered as “white-label,” these re-sellers may offer text marketing services to their clients under their […]

The franchise mobile marketer puts him or herself in an excellent position to reap big rewards in 2012. Looking back, Pizza Hut was arguably one of the first franchises to harness the power of mobile marketing to reach their consumers. They launched a mobile website back in 2007 and launched apps for iPads and Androids in […]

Here at AvidMobile, we’re always on the look out for innovative ways that marketers for top companies are using short code services to drive sales and “wow” consumers. The holiday season is a great time to offer your clients short code services that will make their Christmas promotions much more effective. As you know, mobile reaches […]

Bulk SMS providers are the way of the future. Long gone are the days where a newspaper ad or a local billboard can reach far and wide enough to bring massive traffic to our stores. Our modern worlds have become more personal and insular. If marketing messages want to find us, they’re going to have to come […]

One might think that short code companies would be worried about other forms of mobile advertising like apps and barcodes. Is there room among mobile marketer strategies for the “archaic” text message? Short code companies say “YES,” rather enthusiastically, because the average consumer still loves a good text message. Despite the use of the Skype app […]

Did you know that the very first text message was sent 19 years ago today? On December 3rd, Richard Jarvis sent a text that read “Merry Christmas” to Neil Papworth.

Mobile phones have rapidly taken over traditional wired technology. A new mobiThinking report titled “Global Mobile Statistics 2011” says there are 5.3 billion mobile subscribers, which accounts for 77 percent of the world population. ComScore estimates that of the 5.3 billion mobile users, 82.2 million people own smartphones. It’s easy to see why mobile marketing […]

Revenues from mobile marketing Canada services are expected to reach an astounding $82 million in 2011. To put things in perspective, that’s a 93 PERCENT growth since 2010! Mobile marketing in Canada has grown like a monster this year, but the companies using the mobile marketing platform are being especially sensitive about what messages they send and to […]

Mobile coupons has finally burgeoned as an industry. Sure, there were many skeptics who said consumers would never warm up to the idea of receiving promotional text messages. Yet, SMS / short code opt-ins have proven to be extremely popular, outpacing internet calls-to-action considerably. There is a huge demand for mobile coupons that can be […]