Brands are using shared short codes to save money on text mobile marketing services.

Text Mobile marketing service providers are not now. In fact, the major wireless carriers came together in 2003 to create text message short codes. In general, this made it possible for marketers to easily communicate with consumers. Since then text messaging has exploded in popularity. Text message short codes have taken a bit longer to see the same kind of growth.

For example, we all remember the first time we saw a short code used on American Idol to collect votes. Likewise, we all remember coming to the aid of Hurricane Katrina by texting in our donations.In the beginning, only the largest brands and biggest events could afford text mobile marketing services and dedicated short codes. The cost of text mobile marketing was just too high. Enter the shared text message short code! Short codes were created to bring mobile marketing to the masses, and companies like AvidMobile are poised to make that happen.

Text mobile marketing services are available to all brands, no matter their size.

In the beginning, only the largest brands and biggest events could afford text mobile marketing services and dedicated short codes. The cost of text mobile marketing was just too high. Enter the shared text message short code! Short codes were created to bring mobile marketing to the masses, and text mobile marketing companies like AvidMobile are poised to make that happen.

SMS application providers have done a lot of the hard work. They’re taking on the full responsibility of provisioning a code and paying all of the costs associated. From there, they sign up clients and white label resllers for the services.  In turn, this enables these businesses to pay a fraction of the cost on an already provisioned short code.

The shared text message short code solves all of the problems associated with the short code and makes the marketing power readily available to businesses of all sizes. Alright, so I might have exaggerated a little bit. There are still problems, but everything has its advantages and disadvantages.

Advantages of the text mobile marketing shared Short Code

• The short code is live, ready to go.
• Lower cost makes SMS available for all budgets.
• Text mobile marketing application interfaces provide the latest SMS marketing tools

Disadvantages of the text mobile marketing shared Short Code

• Some generic keywords may be in use.
• Having access to multiple shared short codes makes it hard for clients to pick one.
• You’ve got to figure out what to do with the time you saved trying to build your own text mobile marketing application.

A few final words on text mobile marketing services. 

All in all, a text message application is another tool that companies now have in their marketing tool box. You are undoubtedly using text messaging to communicate with people you know. It’s time to use it to connect with your customers. If you are ready to see how your company can benefit from text message marketing, sign up for a free trial today!