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Executing a successful mobile coupon campaign requires more than just a great offer. There are multiple pieces that are needed in order to create a mobile coupon that drives additional transactions. We have compiled ten tips to help you build a successful mobile coupon campaign. Know your customer – It is important to keep track […]
As mobile marketing continues to expand marketers and businesses are constantly improving on their SMS mobile marketing strategy. Every day the number of smartphone users increases, as does the dollar amount spent on mobile marketing to reach these users. It’s clear that mobile marketing is essential, but many marketers and businesses are missing the mark […]
Consumers have become conditioned and far too familiar with many of the traditional forms of marketing media. Print advertisements, television commercials, and radio spots flood the market on a daily basis, and consumers are tuning out these types of marketing. In addition, technology and paid subscription services make it harder for businesses to get their […]
Mobile coupons continue to astound restaurant owners, CMO’s, and Marketing directors in terms of the Return on Investment (ROI) that they produce. When SMS mobile coupon redemption rates average over 1.5% there is definitely something to cheer about within the industry. As more and more restaurant groups look at various loyalty marketing campaigns, apps, and […]
Have you ever wondered how SMS marketing aids in the salon and cosmetology industry? SMS mobile marketing allows new and current clients to receive reminders regarding their appointment, upcoming sales on styling products, exclusive package deals, and so much more. Our kiosk tool allows walk-in customers to opt-in to a database with their mobile number. […]
A recent survey conducted by Yahoo shows 91% of small businesses currently do not have mobile or responsive website. What on earth are these business owners thinking? Back in January of 2014 for the first time more Americans accessed the internet from their mobile device than from a laptop or desktop computer. Clearly no one […]
The Database Marketing Institute recently came out with a detailed study of the value of a name and mailing address vs. an email. The results were about what anyone would expect; The value of a name and mailing address – $5.60 The value of an email address – $19.36 (The value for any particular business […]
Comparing SMS or Mobile Marketing application providers can be a difficult task. Each application provider specializes in various types of campaigns, services, and offerings. Some SMS providers work with top brands on customized campaigns that include SMS, mobile web, and mobile smartphone apps. Others SMS applications focus on resellers and white label partners to achieve […]
So after you’ve made the decision – you’re entering the fast and furious world of SMS marketing! – that’s the end of the story, right? You can send text messages from your phone using your carrier to customers all over the country, right? Well, not exactly. To manage SMS campaigns and mobile marketing, you need […]