
They use their short code for two main purposes;
- All of the recruiters across the nation use SMS short codes and the proprietary virtual business card apps AvidMobile supplies to opt-in potential recruits. From there they can send SMS messages to those potential recruits delivering videos, engagements, and reminders to call in and get set-up and going.
- They utilize the robust AvidMobile SMS API to deliver SMS messages directly from their CRM and communication tools. The 2-way API allows them to send SMS messages from their CRM to the potential recruits and receive their responses back 1-to-1.